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Huzzah! Seattle July 26, 2010 - Advanced Search and Social Day!Monday, July 26, 2010 at 9:00 AM (PT)Seattle, WA |
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Event Details
Advanced Search Marketing and Social Media Marketing
Learn how to build your business and manage your brand online. 1 day of intense learning from search engine optimization (SEO), paid search marketing (PPC or SEM), and social media marketing (SMM) from some of the most respected professionals in the industry.
Even if you think you already know this stuff, this workshop is for you!
With speakers like Christy Olson, Orestes Chinea (both with Microsoft/Bing Advertising), Ian Lurie (CEO of Portent Interactive) and Jeremiah Andrick
(of Logitech). All of whom are covering topics from advanced paid
search techniques, advanced analytics (for large corporations with
Omniture and internal data wharehouse), tying social media with SEO,
and pushing your boundaries with new technologies including mobile and
the latest social sites popping up all over. For full agenda visit http://www.wappow.com/3DayAgenda-Seattle
We bring
experts from large and small corporations that can help challenge you to push yourself and your online
marketing strategies.
We'll be covering:
Paid Search Marketing
Christi Olson (Sr. Marketing Manager) Microsoft/Bing Advertising
- Agency for in-House
When to hire an agency, how to choosing them, and best ways to manage them? - A>B and Multivariate Testing
How to squeeze that last little bit from the turnip when it comes to your conversions. Setting up a Google Optimizer account (plus suggestions of other services), and reading the data to best determine a winner.
Analytics
Orestes Chinea (Marketing Analytics) Microsoft/Bing Advertising
- Advanced Analytics
From Omniture, Google Analytics, or your own data warehouse learn how to track search and social media effectively
Search Engine Optimization
- Social Media and SEO - Ian Lurie (CEO) Portent Interactive
How to tie in natural search with social media, and how to benefit from Twitter, Facebook, Linkedin, etc. - Outside the Box - Jeremiah Andrick (Online Customer Aquisition Manager) Logitech
Challenge known strategies, push yourself to try new channels, and how to stay up on the latest trends
Social Media Marketing
- Fans and Followers
You have fans, people like your page, and you have followers - now what? - Mobile, Apps, and Games
Does your company need an iPhone or Droid app? Should your book be on Kindle? Understand when and where your company should be considering other marketing channels.
For more information about this workshop and other one day mini-conferences visit:
http://www.wappow.com/miniWoot
This
workshop series is designed with the working professional in mind. We
understand how difficult it is to get away sometimes, so we bring the
event to you. We schedule them 1 week apart so that you aren't stuck
having to take too many days out of your work week all at one. You can
register for the whole series - 1 day a week for 3 weeks, or you can
register for this Advanced workshop separately.
Focusing on digging into more
advanced strategies. From segmenting your online marketing campaigns,
lead generation tools, link building strategies that focuses your
efforts, and top it all off with how to track through the more popular
analytics tools so that you can tie it into your return on investment.
When & Where
Wappow! Offices
999 n Northlake Way
Seattle,
WA
Monday, July 26, 2010 at 9:00 AM (PT)
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Hosted By
Wappow and Portent Interactive
Wappow is home to elite conferences, networking events, and workshops. Events geared for online marketing, advertising, and public relations professionals who are interested in connecting with customers digitally—whether via the web, mobile, gaming, and more. At Wappow events, attendees learn about technologies that help them stay on the cutting edge of digital connection, interaction, communication, and relationship-building. Developed by pros from agency, small business, in-house and large corporations. Wappow events are designed to foster discussion and collaboration in intimate settings where attendees enjoy the opportunity to connect with industry experts and fellow marketers while examining and discussing the tools available in today's fast-moving interactive world.
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