Advanced Search Marketing and Social Media Marketing

Learn how to build your business and manage your brand online. 1 day of intense learning from search engine optimization (SEO), paid search marketing (PPC or SEM), and social media marketing (SMM) from some of the most respected professionals in the industry.

Even if you think you already know this stuff, this workshop is for you!

With speakers like Christy Olson, Orestes Chinea (both with Microsoft/Bing Advertising), Ian Lurie (CEO of Portent Interactive) and Jeremiah Andrick (of Logitech). All of whom are covering topics from advanced paid search techniques, advanced analytics (for large corporations with Omniture and internal data wharehouse), tying social media with SEO, and pushing your boundaries with new technologies including mobile and the latest social sites popping up all over. For full agenda visit http://www.wappow.com/3DayAgenda-Seattle

We bring experts from large and small corporations that can help challenge you to push yourself and your online marketing strategies.

We'll be covering:

Paid Search Marketing

Christi Olson (Sr. Marketing Manager) Microsoft/Bing Advertising

• Agency for in-House
  When to hire an agency, how to choosing them, and best ways to manage them?
• A>B and Multivariate Testing
  How to squeeze that last little bit from the turnip when it comes to your conversions. Setting up a Google Optimizer account (plus suggestions of other services), and reading the data to best determine a winner.

Analytics

Orestes Chinea (Marketing Analytics) Microsoft/Bing Advertising

• Advanced Analytics
  From Omniture, Google Analytics, or your own data warehouse learn how to track search and social media effectively

Search Engine Optimization

• Social Media and SEO - Ian Lurie (CEO) Portent Interactive
  How to tie in natural search with social media, and how to benefit from Twitter, Facebook, Linkedin, etc.
• Outside the Box - Jeremiah Andrick (Online Customer Aquisition Manager) Logitech
  Challenge known strategies, push yourself to try new channels, and how to stay up on the latest trends

Social Media Marketing

• Fans and Followers
  You have fans, people like your page, and you have followers - now what?
• Mobile, Apps, and Games
  Does your company need an iPhone or Droid app? Should your book be on Kindle? Understand when and where your company should be considering other marketing channels.

For more information about this workshop and other one day mini-conferences visit:
http://www.wappow.com/miniWoot

This workshop series is designed with the working professional in mind. We understand how difficult it is to get away sometimes, so we bring the event to you. We schedule them 1 week apart so that you aren't stuck having to take too many days out of your work week all at one. You can register for the whole series - 1 day a week for 3 weeks, or you can register for this Advanced workshop separately.

Focusing on digging into more advanced strategies. From segmenting your online marketing campaigns, lead generation tools, link building strategies that focuses your efforts, and top it all off with how to track through the more popular analytics tools so that you can tie it into your return on investment.